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subject:"Markenpolitik"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Fallstudie"
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Markenpolitik
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"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
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Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
,
(pp. 33-60)
.
2012
Persistent link: https://www.econbiz.de/10009544246
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