"The creation of inspired lives" : female fan engagement with the Twilight Saga
Year of publication: |
2012
|
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Authors: | Schau, Hope Jensen ; Buchanan-Oliver, Margo |
Published in: |
Gender, culture, and consumer behavior. - New York, NY [u.a.] : Routledge, ISBN 1-84872-946-4. - 2012, p. 33-60
|
Subject: | Frauen | Women | Mediennutzung | Media usage | Markentreue | Brand loyalty | Kommunikationsmedien | Communication media | Frauenbewegung | Women's movement | USA | United States |
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