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subject:"Marketing"
~person:"Alamanos, Eleftherios"
~subject:"Electronic banking"
~subject:"Online-Handel"
~subject:"Web 2.0-Technologien"
~type_genre:"Fallstudie"
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Alamanos, Eleftherios
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Journal of marketing management : MM
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The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles
;
Brakus, J. Joško
;
Alamanos, Eleftherios
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
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