The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Year of publication: |
2013
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Authors: | Dennis, Charles ; Brakus, J. Joško ; Alamanos, Eleftherios |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 338-355
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Subject: | Harrods Department Store <London> | Online-Handel | Online retailing | Elektronischer Datenaustausch | Electronic data interchange | Konsumentenverhalten | Consumer behaviour | Warenhaus | Department store | Großbritannien | United Kingdom |
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