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subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Ausstellungswesen"
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Marketing
Messe
182
Trade fair
182
Deutschland
43
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39
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25
Trade fair participation
25
Marketing management
23
Marketingmanagement
23
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16
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16
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16
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Bathelt, Harald
1
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1
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1
Brown, Brian P.
1
Busche, Manfred
1
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1
Golfetto, Francesca
1
Koch, Eckhard
1
Lilien, Gary L.
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1
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Journal of business research : JBR
2
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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Veröffentlichung des Seminars für Handwerkswesen an der Universität Göttingen, Forschungsinstitut im Deutschen Handwerksinstitut e.V.
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ECONIS (ZBW)
11
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1
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
3
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
4
Veranstaltungsmarketing : Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen
Wochnowski, Holger
-
1996
Persistent link: https://www.econbiz.de/10000322105
Saved in:
5
Die absatzpolitischen Massnahmen der Mustermesseveranstalter in Deutschland vom Beginn der Mustermesse bis ins Jahr 1933
Koch, Eckhard
-
1994
Persistent link: https://www.econbiz.de/10000507446
Saved in:
6
Messemarketing : Marketing-Mix von Messegesellschaften unter Berücksichtigung wettbewerbspolitischer Rahmenbedingungen
Taeger, Michael
-
1993
Persistent link: https://www.econbiz.de/10000340879
Saved in:
7
Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C.
- In:
Journal of business research : JBR
25
(
1992
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
Saved in:
8
Handbuch Messemarketing
Strothmann, Karl-Heinz
(
ed.
);
Busche, Manfred
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000336242
Saved in:
9
Exhibit marketing
Young, Gary G.
- In:
Advances in business marketing : a research annual
2
(
1987
),
pp. 165-217
Persistent link: https://www.econbiz.de/10001089396
Saved in:
10
Messen und Ausstellungen als Mittel der Absatzpolitik mittelständischer Herstellerbetriebe
Mortsiefer, Joachim
-
1986
Persistent link: https://www.econbiz.de/10000694554
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