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subject:"Marketing management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of business & industrial marketing"
~person:"Anand, Sandip"
~person:"Lindgreen, Adam"
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Marketing management
Marketingmanagement
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Harvard-Business-Manager : das Wissen der Besten
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
8
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business horizons
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Corporate reputation review : an international journal
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Food and agricultural marketing series
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IIMB management review
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
2
Purchasing orientation
Lindgreen, Adam
;
Révész, Balázs
;
Glynn, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
Saved in:
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Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
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