Proactive market orientation and business model innovation to attain superior new smart connected products performance
Year of publication: |
2022
|
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Authors: | M. S., Shashishekar ; Anand, Sandip ; Paul, Arun Kumar |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 497-508
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Subject: | Business model innovation | New product development | New product performance | Proactive market orientation | Geschäftsmodell | Business model | Produktentwicklung | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage |
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