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subject:"Marketing management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of business & industrial marketing"
~person:"Anand, Sandip"
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Harvard-Business-Manager : das Wissen der Besten
The journal of business & industrial marketing
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Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
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