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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Pei, Zhi"
~subject:"Market research"
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Marketing management
Market research
Distribution channel
3
Marketingmanagement
3
Vertriebsweg
3
Marketing strategies
2
Advertising
1
Advertising effects
1
Channel coordination
1
Channel distributions
1
Competition
1
Competitive return policies
1
Dual-channel distribution
1
E-commerce
1
Einzelhandel
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Electronic Commerce
1
Game theory
1
Internet marketing
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Lieferantenmanagement
1
Lieferkette
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Marketing strategy
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Multiple cooperation
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O2O competition
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Online-Marketing
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Retail trade
1
Spieltheorie
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Supplier relationship management
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Supply chain
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Supply chain management
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Supportive advertising
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Pei, Zhi
Kumar, V.
6
Yan, Ruiliang
6
Varadarajan, Poondi Rajan
4
Agag, Gomaa
3
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Simkin, Lyndon
3
Thaichon, Park
3
Ardley, Barry
2
Bu, Yi
2
Caemmerer, Barbara
2
Fearne, Andrew P.
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Grace, Debra
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Hanssens, Dominique M.
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Harker, Michael
2
Humphreys, Ashlee
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Kalra, Ajay
2
Kumar, Prashant
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Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Morgan, Neil A.
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Myers, Chris
2
Natter, Martin
2
Ozuem, Wilson
2
Palmatier, Robert W.
2
Park, C. Whan
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Parkinson, Joy
2
Paul, Justin
2
Pauwels, Koen
2
Rego, Lopo L.
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
Simmons, Geoffrey
2
Singh, Ramendra
2
Tsai, Pei-Hsuan
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Journal of marketing
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
International journal of electronic commerce : IJEC
1
International journal of production economics
1
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ECONIS (ZBW)
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1
Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
Saved in:
2
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
3
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
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