Do channel members value the multiple-cooperation strategy?
Year of publication: |
May 2016
|
---|---|
Authors: | Yan, Ruiliang ; Pei, Zhi ; Myers, Chris |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 84-95
|
Subject: | Marketing strategy | E-commerce | Multiple cooperation | Channel distributions | Supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Electronic Commerce | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
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