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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Varadarajan, Poondi Rajan"
~subject:"Market research"
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Marketing management
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Varadarajan, Poondi Rajan
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Journal of marketing
Journal of strategic marketing
Marketing intelligence & planning
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1
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1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, Poondi Rajan
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 58-74
Persistent link: https://www.econbiz.de/10001054851
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2
Symbiotic marketing revisited
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
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3
Product diversity and firm performance : an empirical investigation
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 43-57
Persistent link: https://www.econbiz.de/10001011993
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4
Horizontal cooperative sales promotion : a framework for classification and additional perspectives
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10001011999
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