Horizontal cooperative sales promotion : a framework for classification and additional perspectives
Year of publication: |
1986
|
---|---|
Authors: | Varadarajan, Poondi Rajan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 2, p. 61-73
|
Subject: | Marketingmanagement | Marketing management |
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