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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
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Marketing management
Market research
Marketingmanagement
362
Consumer behaviour
52
Konsumentenverhalten
52
Marketing
50
Beziehungsmarketing
45
Relationship marketing
45
Firm performance
44
Unternehmenserfolg
44
Brand management
36
Markenführung
36
KMU
31
SME
31
USA
30
United States
30
Strategic management
29
Strategisches Management
29
market orientation
27
Internet marketing
24
Online-Marketing
24
Competitive advantage
22
Innovation
22
Wettbewerbsvorteil
22
Brand image
21
Markenimage
21
marketing strategy
17
Emerging economies
16
New product development
16
Produktentwicklung
16
Schwellenländer
16
Lieferantenmanagement
15
Supplier relationship management
15
B-to-B-Marketing
14
Business-to-business marketing
14
Führungskräfte
13
International marketing
13
Internationales Marketing
13
Managers
13
Market segmentation
13
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Online availability
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Undetermined
121
Free
1
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Article
354
Book / Working Paper
8
Type of publication (narrower categories)
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Article in journal
360
Aufsatz in Zeitschrift
360
Collection of articles of several authors
8
Sammelwerk
8
Case study
6
Fallstudie
6
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
362
Author
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Gilmore, Audrey
8
Kumar, V.
6
O'Cass, Aron
6
Simkin, Lyndon
5
Sahi, Gurjeet Kaur
4
Varadarajan, Poondi Rajan
4
Ardley, Barry
3
Crick, James M.
3
Day, George S.
3
Grewal, Rajdeep
3
Gupta, Mahesh Chander
3
Homburg, Christian
3
Humphreys, Ashlee
3
Lane, Nikala
3
Mattsson, Jan
3
Merrilees, Bill
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Tollin, Karin
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Aspara, Jaakko
2
Bang, Nguyen
2
Baron, Steve
2
Brettel, Malte
2
Caemmerer, Barbara
2
Carson, David
2
Coffie, Stanley
2
Crick, Dave
2
Dibb, Sally
2
Fearne, Andrew P.
2
Gallagher, Damian
2
Gao, Yuhui
2
Grace, Debra
2
Hanssens, Dominique M.
2
Harker, Michael
2
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Published in...
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Journal of marketing
Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
362
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362
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
5
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
6
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
7
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
8
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
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