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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Caemmerer, Barbara"
~subject:"Market research"
~subject:"Online-Marketing"
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ECONIS (ZBW)
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The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Saved in:
2
The planning and implementation of integrated marketing communications
Caemmerer, Barbara
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
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