//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Market research
Marketingmanagement
5
Advertising planning
1
Brand image
1
Brand management
1
Consumer boycott
1
Danish
1
Dänisch
1
Ernährungsindustrie
1
Film industry
1
Filmwirtschaft
1
Food industry
1
International organization
1
Internationale Organisation
1
Internationales Komitee vom Roten Kreuz
1
KMU
1
Konsumentenboykott
1
Markenführung
1
Markenimage
1
Mexico
1
Mexiko
1
Nigeria
1
Nonprofit organization
1
Nonprofit-Organisation
1
Product quality
1
Produktqualität
1
SME
1
Saudi Arabia
1
Saudi-Arabien
1
Social Marketing
1
Social marketing
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Fallstudie
Article in journal
81
Aufsatz in Zeitschrift
81
Case study
5
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
5
Author
All
Abosag, Ibrahim
1
Caemmerer, Barbara
1
Centeno, Edgar
1
Hart, Susan
1
Henley, Nadine
1
Madichie, Nnamdi O.
1
Raffin, Sandrine
1
Torres, Ann M.
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The marketing review
3
UTB / Management
3
Berichte aus der Betriebswirtschaft
2
Cases on branding strategies and product development : successes and pitfalls
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
2
Fallstudien zur Unternehmensführung
2
Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of wine business research : IJWBR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
MNCs in India : issues and challenges
2
Management decision : MD
2
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Meffert-Marketing-Edition
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Springer eBook Collection
2
Strategic market creation : a new perspective on marketing and innovation management
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
2
The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Saved in:
3
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
4
Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
Saved in:
5
The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->