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subject:"Marketing management"
~language:"eng"
~person:"Haber, Tobias E."
~source:"econis"
~subject:"Consumer goods marketing"
~subject:"Konsumgüterindustrie"
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Search: subject_exact:"Business-to-consumer marketing"
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Marketing management
Consumer goods marketing
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Advertising effects
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Haber, Tobias E.
Wright, Joshua D.
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Klapper, Daniel
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Bauer, Hans H.
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Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
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ECONIS (ZBW)
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
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