Effective sales promotion
Hans H. Bauer; Gunnar Görtz; Tobias E. Haber
| Year of publication: |
2007
|
|---|---|
| Authors: | Bauer, Hans H. ; Görtz, Gunnar ; Haber, Tobias E. |
| Publisher: |
Mannheim : Inst. für Marktorientierte Unternehmensführung, Univ. |
| Subject: | Verkaufsförderung | Sales promotion | Konsumgütermarketing | Consumer goods marketing | Handelsmarketing | Retail marketing | Werbewirkung | Advertising effects | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 28 Bl. graph. Darst. 300 mm x 210 mm |
|---|---|
| Series: | Series: Management know-how / M. - Mannheim : Inst. for Market-Oriented Management, Univ. of Mannheim, ZDB-ID 2391067-7. - Vol. M87e |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| ISBN: | 978-3-89333-354-7 ; 3-89333-354-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003516872