//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~person:"Cohen, William A."
~type_genre:"Bibliografie"
~type_genre:"Sammlung"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
3
Marketingmanagement
3
Market research
1
Marketingkonzept
1
Marktforschung
1
Planung
1
Selling
1
Strategische Planung
1
Theorie
1
Theory
1
Unternehmensplanung
1
Verkauf
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Bibliografie
Sammlung
Textbook
Lehrbuch
2
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
3
Author
All
Cohen, William A.
Kotler, Philip
38
Kerin, Roger A.
20
Armstrong, Gary
16
Hartley, Steven W.
16
Peter, Jerome Paul
16
Homburg, Christian
15
Keller, Kevin Lane
14
KuĆ, Alfred
14
Sheth, Jagdish N.
14
Perreault, William D.
13
Donnelly, James H.
12
McCarthy, Edmund Jerome
12
Unger, Fritz
12
Bruhn, Manfred
11
Meffert, Heribert
11
Rudelius, William
10
Tomczak, Torsten
10
Berndt, Ralph
9
Huber, Frank
9
Becker, Jochen
8
Cannon, Joseph P.
8
Piercy, Nigel
8
Sander, Matthias
8
Walker, Orville C.
8
Winkelmann, Peter
8
Backhaus, Klaus
7
Fuchs, Wolfgang
7
Hawkins, Del I.
7
Krohmer, Harley
7
Schneider, Willy
7
FantapiƩ Altobelli, Claudia
6
Ferrell, Odies C.
6
Mullins, John W.
6
Pepels, Werner
6
Best, Roger J.
5
Hutt, Michael D.
5
Kleinaltenkamp, Michael
5
Koppelmann, Udo
5
Mothersbaugh, David L.
5
Opresnik, Marc Oliver
5
more ...
less ...
Published in...
All
Wiley series on business strategy
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketing plan
Cohen, William A.
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10001996649
Saved in:
2
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
3
Winning on the marketing front : the corporate manager's game plan
Cohen, William A.
-
1986
Persistent link: https://www.econbiz.de/10000696517
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->