The marketing plan
William A. Cohen
| Year of publication: |
c2005 ; 4. ed.
|
|---|---|
| Authors: | Cohen, William A. |
| Publisher: |
New York, NY : Wiley |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Marketing | Planung | Marketingkonzept |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVIII, 348 S graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-23059-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001996649