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subject:"Marketingkooperation"
~person:"Anders, Sven"
~person:"Olbrich, Rainer"
~subject:"Wirtschaftspolitik"
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Search: subject_exact:"Vertikales Marketing"
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Marketingkooperation
Wirtschaftspolitik
Marketing cooperation
6
Internet marketing
4
Online-Marketing
4
Bildungseinrichtung
2
Cluster analysis
2
Clusteranalyse
2
Deutschland
2
Educational institution
2
Electronic Shopping
2
Hesse
2
Hessen
2
Kartellrecht
2
Kaufverhalten
2
Konsumsoziologie
2
Markenpolitik
2
Performance measurement
2
Performance-Messung
2
Preisbindung
2
Region
2
Search engine
2
Soziales Netzwerk
2
Suchmaschine
2
Vertikales Marketing
2
Wettbewerb
2
1995-1999
1
Advertising effects
1
Affiliate-Programm
1
Antitrust law
1
Aufsatzsammlung
1
BSE
1
Bavaria
1
Bayern
1
Beef
1
Brand management
1
Commercial law
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Competition law
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Consumer behaviour
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Consumer demand theory
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German
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Anders, Sven
Olbrich, Rainer
Peitz, Martin
15
Hakenes, Hendrik
7
Kruse, Jörn
7
Quitzau, Jörn
6
Garella, Paolo G.
5
Schellhaaß, Horst-Manfred
5
Bormann, Patrick
4
Enderle, Gregor
4
Hausladen, Helmut
4
Huber, Frank
4
Ilicic, Jasmina
4
Aust, Gerhard
3
Besch, Michael
3
Buscher, Udo
3
Choi, Jay Pil
3
Franck, Egon
3
Mizera, Sue
3
Tennbakk, Berit
3
Ahlert, Dieter
2
Antz, Christian
2
Baxter, Stacey M.
2
Bernard, Tanguy
2
Boenigk, Michael
2
Bär, Sören
2
Büttgen, Marion
2
Dreyer, Axel
2
Esch, Franz-Rudolf
2
Forgács, Csaba
2
Geib, Malte
2
Hack, Annette
2
Herrmann, Roland
2
Hoff, Klaus
2
Holsing, Christian
2
Janssen, David
2
Jene, Susanne
2
Jochims, Heike
2
Kliebisch, Christoph
2
Kotschi, Bernd
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Research papers from the Chair of Marketing
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Marketing und marktorientierte Unternehmensführung
1
Research
1
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ECONIS (ZBW)
6
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
4
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
5
Potenziale und Erfolgsfaktoren regionaler Markenprogramme
Herrmann, Roland
;
Anders, Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10001630781
Saved in:
6
Quantitative Analyse der Entwicklung des Fleischverbrauchs in Hessen : Ursachen von Verbraucherstrukturänderungen und Folgen für das hessische Gemeinschaftsmarketing
Anders, Sven
-
2000
Persistent link: https://www.econbiz.de/10001550658
Saved in:
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