Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Patrick Mark Bormann ; mit einem Geleitwort von Univ.-Prof. Dr. Rainer Olbrich
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Bormann, Patrick |
| Other Persons: | Olbrich, Rainer (foreword) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingkooperation | Marketing cooperation | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Affiliate-Programm |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXI, 330 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, FernUniversität Hagen, 2018 |
| ISBN: | 978-3-658-25584-8 ; 3-658-25584-6 ; 978-3-658-25585-5 |
| Other identifiers: | 10.1007/978-3-658-25585-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982757