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subject:"Marketingkooperation"
~subject:"Fußball"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Marketingkooperation
Fußball
Marketing cooperation
127
Brand management
32
Markenführung
32
Theorie
20
Theory
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Deutschland
15
Markenimage
15
Germany
14
Brand
13
Markenartikel
13
Signalling
12
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10
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10
Strategic alliance
10
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10
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10
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10
Asymmetric information
9
Asymmetrische Information
9
Game theory
9
Lieferantenmanagement
9
Spieltheorie
9
Supplier relationship management
9
co-branding
9
Duopol
8
Duopoly
8
Co-branding
7
Consumer goods industry
7
Erfolgsfaktor
7
Konsumgüterindustrie
7
Marketing management
7
Marketingmanagement
7
Success factor
7
Advertising effects
6
Beziehungsmarketing
6
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6
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97
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30
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97
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83
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83
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51
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German
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Peitz, Martin
12
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5
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4
Ilicic, Jasmina
4
Aust, Gerhard
3
Buscher, Udo
3
Choi, Jay Pil
3
Mizera, Sue
3
Quitzau, Jörn
3
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2
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2
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2
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2
Lie, Po-Chien
2
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2
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2
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1
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1
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1
Albert, Noel
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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The journal of brand management : an international journal
13
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
6
Handelsforschung
3
Journal of rural cooperation
3
Working paper / International University in Germany, School of Business Administration
3
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2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
ERIM report series research in management
2
Freiberger Arbeitspapiere
2
Hohenheimer agrarökonomische Arbeitsberichte
2
International journal of industrial organization
2
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
The journal of product & brand management
2
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
2
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
1
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
CESifo working papers
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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1
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Economic notes : economic review of Banca Monte dei Paschi di Siena
1
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European journal of marketing
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ECONIS (ZBW)
127
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41
How inter- and intra-organisational coordination affect product development performance : the role of slack resources
Chen, Yen Chun
;
Lie, Po-Chien
;
Lin, Ya-hui
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10009723081
Saved in:
42
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
43
Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239536
Saved in:
44
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239540
Saved in:
45
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
46
Ethical brands at long last? : or "too much too little too late" as the song says
Thompson, Marjorie Ellis
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 263-266
Persistent link: https://www.econbiz.de/10009703652
Saved in:
47
The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
Saved in:
48
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
49
The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
Saved in:
50
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
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