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subject:"Marketingmanagement"
~accessRights:"free"
~language:"eng"
~source:"econis"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Marketingmanagement
Advertising
Brand
Marketing management
15
Beziehungsmarketing
2
Consumer behaviour
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Relationship marketing
2
Vertriebsweg
2
Aktiengesellschaft
1
Blockheizkraftwerk
1
Bolivia
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Bolivien
1
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Brennstoffzelle
1
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1
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Category management
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Combined heat and power
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Cost of capital
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Cross-cultural marketing
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Article in journal
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Graue Literatur
166
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166
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150
Working Paper
150
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36
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German
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Anderl, Eva Maria
1
Boehnke, Jasper
1
Eberharter, Jasmin
1
Emrich, Oliver Thomas
1
Ernst, Holger
1
Faßnacht, Martin
1
Goldkuhl, Lena
1
Jensen, Ove
1
Klarmann, Christiane
1
Krafft, Manfred
1
Lenoir, Anne-Sophie Irène Andrée
1
Nagel, Christian Siegfried Anton
1
Nibbe, Nathalie
1
Niederhofer, Maximilian
1
Orth, Ulrich R.
1
Rikanovic, Mladen
1
Schmutzler, Alexander René
1
Schnaith, Philip
1
Schumann, Jan Hendrik
1
Torres Calderón, Scarlett
1
Totzek, Dirk
1
Urwyler, Matthäus
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Zhou, Yangping
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Doctoral thesis / Luleå University of Technology
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Source
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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2
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
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2015
Persistent link: https://www.econbiz.de/10011576864
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3
Preventing motivated defense behavior against market research insights : an experimental study on managerial decision behavior
Eberharter, Jasmin
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2015
Persistent link: https://www.econbiz.de/10010510830
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4
Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie
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2015
Persistent link: https://www.econbiz.de/10010478550
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5
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
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2015
Persistent link: https://www.econbiz.de/10011406504
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6
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
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2014
Persistent link: https://www.econbiz.de/10010439279
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7
Determinants of successful luxury brand management in turbulent times
Klarmann, Christiane
-
2014
Persistent link: https://www.econbiz.de/10010374692
Saved in:
8
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
9
Cross-Channel Management : Kompetenzen, Instrumente und Erfolgspotenziale
Emrich, Oliver Thomas
-
2011
Persistent link: https://www.econbiz.de/10009428310
Saved in:
10
The implementation of marketing programs for new target segments
Schnaith, Philip
-
2011
Persistent link: https://www.econbiz.de/10009541085
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