Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
vorgelegt von Christian Siegfried Anton Nagel, M.Sc. ; Jan H. Schumann, Dirk Totzek
| Year of publication: |
2017
|
|---|---|
| Authors: | Nagel, Christian Siegfried Anton |
| Other Persons: | Schumann, Jan Hendrik (degree supervisor) ; Totzek, Dirk (degree supervisor) |
| Publisher: |
Passau : Universität Passau |
| Subject: | Produktentwicklung | New product development | Innovation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
freely available
| Extent: | 1 Online-Ressource (circa 150 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Universität Passau, 2017 |
| Notes: | Besteht aus Einführung und bisher nur eingereichten Aufsätzen Enthält 3 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011737442