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subject:"Marketingmanagement"
~isPartOf:"Evolving and emerging issues in marketing strategy"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Markenimage"
~subject:"Market segmentation"
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Marketingmanagement
Markenimage
Market segmentation
Competitive strategy
26
Wettbewerbsstrategie
26
Marketing management
10
Theorie
10
Theory
10
Market entry
8
Markteintritt
8
Beziehungsmarketing
3
Innovation
3
Kreislaufwirtschaft
3
Produktgestaltung
3
Recycling
3
Relationship marketing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Brand image
2
Consumer behaviour
2
Corporate planning
2
Deutschland
2
Forschung
2
Forschungskosten
2
Game theory
2
Germany
2
Gewinn
2
Interessenpolitik
2
Konsumentenverhalten
2
Lobbying
2
Markenpolitik
2
Market mechanism
2
Market structure
2
Marktmechanismus
2
Marktsegmentierung
2
Marktstruktur
2
Portfoliomanagement
2
Product design
2
Product differentiation
2
Product recovery
2
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Undetermined
1
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Book / Working Paper
10
Article
2
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Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Hochschulschrift
3
Thesis
3
Aufsatz im Buch
2
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2
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2
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Language
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English
9
German
3
Author
All
Boulding, William
3
Christen, Markus
3
Atasu, Atalay
2
Goertz, Susanne
2
Pazgal, Amit I.
2
Soberman, David A.
2
Sárváry, Miklós
2
Van Wassenhove, Luk N.
2
Varadarajan, P. Rajan
2
Baumüller, Nicole
1
Jayachandran, Satish
1
Yadav, Manjit S.
1
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INSEAD
2
Published in...
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Evolving and emerging issues in marketing strategy
Faculty & research / Insead : working paper series
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Schriften zu Marketing und Management
6
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Harvard business review : HBR
4
SpringerLink / Bücher
4
Berichte aus der Betriebswirtschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
A Macat analysis
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
European journal of operational research : EJOR
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of production economics
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
12
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1
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
2
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
3
Unternehmensinterne Erfolgsfaktoren von Markentransfers : eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637074
Saved in:
4
Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
5
Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
Saved in:
6
Remanufacturing as a marketing strategy
Atasu, Atalay
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2006
-
Rev.
Persistent link: https://www.econbiz.de/10003564699
Saved in:
7
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848767
Saved in:
8
Remanufacturing as a marketing strategy
Atasu, Atalay
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364525
Saved in:
9
Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002808200
Saved in:
10
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826224
Saved in:
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