Marketing strategy and the Internet : an organizing framework
P. Rajan Varadarajan and Manjit S. Yadav
| Year of publication: |
2009
|
|---|---|
| Authors: | Varadarajan, P. Rajan ; Yadav, Manjit S. |
| Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 249-276
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003837005