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subject:"Marketingmanagement"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
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Search: subject_exact:"Trade fair participation"
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Marketingmanagement
Coimbatore Tradeshows
1
Destination management
1
Destinationsmanagement
1
Erfolgsfaktor
1
Exhibitors Show Performance
1
Firm performance
1
Marketing Strategy
1
Marketing management
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Messe
1
Messebeteiligung
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Return on Investment
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Success factor
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Tourism marketing
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Tourismusmarketing
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Trade fair
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Trade fair participation
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Tradefairs
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Tradeshow performance
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Tradeshows
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USA
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United States
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Unternehmenserfolg
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Visitor Perspective
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L .Srividhya
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Ravi Shankar C
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
The journal of business & industrial marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing : vor, während und nach der Messe
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Schriften zu Marketing und Management
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DUV : Wirtschaftswissenschaft
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Edition / AUMA
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European journal of marketing : EJM
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Handbuch der Marktforschung
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Interfaces : the INFORMS journal on the practice of operations research
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Kompetenztransfer im Investitionsgütermarketing
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Linde international
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Messewissen für Profis : eine Buchreihe der Akademie Messe Frankfurt
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Schriftenreihe Marketing, Management
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
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Strategic market creation : a new perspective on marketing and innovation management
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Technological economics
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
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