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subject:"Marketingmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kayande, Ujwal"
~person:"Wei, Yinghong"
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Marketingmanagement
Marketing management
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Kayande, Ujwal
Wei, Yinghong
Dekimpe, Marnik G.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
ERIM report series research in management
1
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ECONIS (ZBW)
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Market orientation and innovation performance : the moderating roles of firm ownership structures
Song, Jing
;
Wei, Yinghong
;
Wang, Rui
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011398564
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2
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
3
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
4
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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