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subject:"Marketingmanagement"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
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Marketingmanagement
Consumer behaviour
Online retailing
254
Online-Handel
254
Konsumentenverhalten
206
E-commerce
93
Electronic Commerce
93
Internet marketing
86
Online-Marketing
86
Social Web
56
Social web
56
Viral marketing
49
Virales Marketing
49
Beziehungsmarketing
48
Einzelhandel
48
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48
Retail trade
48
Customer satisfaction
29
Kundenzufriedenheit
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Internet
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Confidence
19
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19
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19
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Virtual reality
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Brand management
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207
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Choi, Jeonghye
5
Kukar-Kinney, Monika
5
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Richard, Marie-Odile
4
Bhatnagar, Amit
3
Hjort, Klas
3
Kim, Jikyung
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Yoo, Jungmin
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2
Chebat, Jean-Charles
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Gauri, Dinesh Kumar
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Geuens, Maggie
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Hellström, Daniel
2
Hernández Ortega, Blanca
2
Jenamani, Mamata
2
Karimi, Sahar
2
Kim, Jeeyeon
2
Kim, Minjeong
2
Krey, Nina
2
Lee, Hyun-hwa
2
Lennon, Sharron J.
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Limbu, Yam B.
2
Ma, Zecong
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Moriuchi, Emi
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Parayitam, Satyanarayana
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Park, Minjung
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Ruiz Mafe, Carla
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2
Taheri, Babak
2
Takahashi, Ikuo
2
Teng, Lefa
2
Vakulenko, Yulia
2
Wang, Fang
2
Weitzl, Wolfgang
2
Wolf, Marco
2
Zhao, Haichuan
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
335
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
74
Information systems research : ISR
57
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
49
The international review of retail, distribution and consumer research
49
Journal of retailing
47
Journal of electronic commerce research : JECR
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
37
Psychology & marketing
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
30
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research and applications
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
25
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Information systems and e-business management : ISeB
20
Journal of marketing
20
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
207
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
7
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
8
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
9
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
10
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
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