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subject:"Marketingmanagement"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
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Search: subject_exact:"Internet-Handel"
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Marketingmanagement
Consumer behaviour
Online retailing
148
Online-Handel
148
Konsumentenverhalten
128
E-commerce
74
Electronic Commerce
74
Internet marketing
39
Online-Marketing
39
Customer satisfaction
29
Kundenzufriedenheit
29
Social Web
27
Social web
27
Internet
26
Beziehungsmarketing
25
Relationship marketing
25
Website
24
Dienstleistungsqualität
21
Einzelhandel
21
Retail trade
21
Service quality
21
Confidence
19
Vertrauen
19
Viral marketing
18
Virales Marketing
18
USA
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United States
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India
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Indien
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e-commerce
14
Innovation adoption
13
Innovationsakzeptanz
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online shopping
13
trust
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Personalisierung
9
Personalization
9
Online consumer behavior
7
Online consumer behaviour
7
Advertising effects
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Brand image
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China
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127
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128
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128
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English
128
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Abdullah, A. B. M.
2
Changchit, Chuleeporn
2
Chawla, Deepak
2
Cutshall, Robert
2
Gupta, Nirupma
2
Handa, Meenakshi
2
Khan, Mohammed Naved
2
Khare, Anshuman
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Khare, Arpita
2
Lee, Hyun-hwa
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Lennon, Sharron J.
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Limbu, Yam B.
2
Ma, Zecong
2
Pandey, Shweta
2
Rahman, Obaidur
2
Sebastianelli, Rose
2
Shveta Singh
2
Tamimi, Nabil
2
Wolf, Marco
2
Adjei, Mavis T.
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahmed, Asad
1
Ahmed, Jashim Uddin
1
Aiken, K. Damon
1
Akar, Ezgi
1
Alagarsamy, Subburaj
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Alam, Ansari Sarwar
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Alarcón-del-Amo, María-del-Carmen
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1
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1
Arcand, Manon
1
Arnold, Patrick
1
Auinger, Andreas
1
Awan, Mahmood A.
1
Aydın, Gökhan
1
Bagherzadeh, Ramin
1
Balaji, M. S.
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Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
335
Journal of business research : JBR
169
International journal of electronic marketing and retailing : IJEMR
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
74
Information systems research : ISR
57
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
51
The international review of retail, distribution and consumer research
51
Journal of retailing
47
Journal of electronic commerce research : JECR
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
37
Psychology & marketing
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of management information systems : JMIS
34
Journal of fashion marketing and management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Journal of the Academy of Marketing Science
25
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
21
Information systems and e-business management : ISeB
20
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
128
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
7
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
8
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
9
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
10
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
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