//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PR (Public Relations)"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Internet marketing
4
Online-Marketing
4
Public relations
4
Social Web
4
Social web
4
Öffentlichkeitsarbeit
4
Brand management
2
Markenführung
2
Marketing management
2
Social media marketing
2
Social networking sites
2
Students
2
Studierende
2
Anreiz
1
Betriebswirtschaftsstudium
1
Bloggers
1
Communication
1
Corporate communication
1
Corporate culture
1
Corporate identity and branding
1
Disclosure
1
E-Learning
1
E-WoM
1
E-learning
1
Facebook
1
Führungskräfte
1
Graduate business education
1
Higher education institution
1
Hochschule
1
Incentives
1
Influencers
1
Integrated marketing communications
1
Kommunikation
1
Leistungsanreiz
1
Leistungsmotivation
1
Managers
1
Marketing communications
1
Marketing education
1
Marketing higher education
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cronin, John
1
Hettche, Matt
1
Kim, Dae-Hee
1
Spiller, Lisa D.
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
14
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Springer Reference Wirtschaft
9
European journal of marketing : EJM
7
Journal of business research : JBR
7
Journal of marketing communications
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Hochschulschriften / 5
5
Journal of promotion management : JPM
4
Springer eBook Collection
4
Business horizons
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Lehrbuch
3
Springer eBook Collection / Springer Reference DE
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
DUV / Wirtschaftswissenschaft
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Exploring public relations
2
Gabler-Edition Wissenschaft
2
IIMB management review
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : MM
2
Marketing : ZFP ; journal of research and management
2
PR in practice series
2
Palgrave Studies of Marketing in Emerging Economies
2
Quintessenz-Reihe
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Springer eBook Collection / Business and Economics
2
Strategic corporate communication in the digital age
2
The marketing review
2
Administrative Sciences : open access journal
1
Advances in linguistics and communication studies (ALCS) book series
1
Advances in nonprofit marketing : a research annual
1
African journal of business and economic research : AJBER
1
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
2
Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee
;
Spiller, Lisa D.
;
Hettche, Matt
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->