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subject:"Marketingmanagement"
~isPartOf:"Journal of strategic marketing"
~subject:"Innovation management"
~subject:"Wettbewerb"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Company information"
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Search: subject_exact:"Strategic group"
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Marketingmanagement
Innovation management
Wettbewerb
Competitive strategy
7
Wettbewerbsstrategie
7
Marketing management
5
Firm performance
3
Unternehmenserfolg
3
Innovation
2
Innovationsmanagement
2
KMU
2
SME
2
Strategic management
2
Strategisches Management
2
1988-2009
1
Advertising industry
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Blue ocean strategy
1
Brand management
1
Brand orientation
1
Business model
1
Business-to-business marketing
1
Consumer behaviour
1
Geschäftsmodell
1
Hungary
1
Internal competitor
1
International marketing
1
Internationales Marketing
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Konsumentenverhalten
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Learning organization
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Lernende Organisation
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Lieferantenmanagement
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Markenführung
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Market entry
1
Market orientation
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Markteintritt
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Product life cycle
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Relationship marketing
1
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Article in journal
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Christodoulou, Ioannis
1
Gilmore, Audrey
1
Jarrar, Khalid
1
Kharabsheh, Radwan Alyan
1
Langley, Paul A.
1
M'zungu, Simon
1
Merrilees, Bill
1
Miller, Dale
1
Mols, Niels Peter
1
O'Dwyer, Michele
1
Simeonova, Boyka
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Journal of strategic marketing
Journal of business research : JBR
26
Strategic management journal
20
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Long range planning : LRP ; international journal of strategic management
12
Competitiveness review : an international business journal incorporating Journal of global competitiveness
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of hospitality management
10
European research studies
9
European business review : EBR ; the official journal of the International Management Centres, Europe
8
Technology analysis & strategic management
8
Journal of management information systems : JMIS
7
Journal of open innovation : technology, market, and complexity
7
European journal of operational research : EJOR
6
International business review : the official journal of the European International Business Academy
6
International journal of business competition and growth : IJBCG
6
International journal of production economics
6
Business horizons
5
International journal of business and globalisation : IJBG
5
International journal of technology management : IJTM
5
Management decision : MD
5
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
5
European journal of marketing : EJM
4
Industrial and corporate change
4
International journal of business excellence
4
International journal of production research
4
Journal of Asian finance, economics and business : JAFEB
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
R & D management
4
Research policy : policy, management and economic studies of science, technology and innovation
4
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
3
Asia Pacific journal of management
3
Asian journal of management cases
3
Baltic journal of management
3
Competitiveness review : CR
3
European journal of innovation management : EJIM
3
Harvard-Business-Manager : das Wissen der Besten
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
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ECONIS (ZBW)
5
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5
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1
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
4
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
5
The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance
Kharabsheh, Radwan Alyan
;
Jarrar, Khalid
;
Simeonova, Boyka
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 423-435
Persistent link: https://www.econbiz.de/10011479432
Saved in:
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