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subject:"Marketingmanagement"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Baldauf, Artur"
~person:"Burton, Scot"
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Marketingmanagement
Marketing management
2
B-to-B-Marketing
1
Business-to-business marketing
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Chief sales officers
1
Computer-aided logistics
1
Führungskräfte
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IT-gestützte Logistik
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Lagermanagement
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Lieferkette
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Resource-based view
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Ressourcenorientierter Ansatz
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Sales force resources and capabilities
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Store design
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Strategic management
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Baldauf, Artur
Burton, Scot
Morgan, Neil A.
7
Kumar, V.
5
Homburg, Christian
4
Palmatier, Robert W.
4
Calantone, Roger J.
3
Feng, Hui
3
Hult, G. Tomas M.
3
Varadarajan, Rajan
3
Whitler, Kimberly A.
3
Arunachalam, S.
2
Bharadwaj, Neeraj
2
Chari, Simos
2
Houston, Mark B.
2
Hunt, Shelby D.
2
Johnson, Jean L.
2
Luo, Xueming
2
Lusch, Robert F.
2
Moffett, Jordan W.
2
Rust, Roland T.
2
Sheth, Jagdish N.
2
Storbacka, Kaj
2
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2
Adjei, Mavis T.
1
Agnihotri, Raj
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Arnold, Mark J.
1
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Ballings, Michel
1
Bergkvist, Lars
1
Bharadwaj, Sundar G.
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Boulding, William
1
Brasel, S. Adam
1
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1
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Journal of the Academy of Marketing Science
Gabler Edition Wissenschaft
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing management : MM
1
OR-Spektrum : quantitative approaches in management
1
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ECONIS (ZBW)
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1
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
2
Marketing at the retail shelf : an examination of moderating effects of logistics on SKU market share
Waller, Matthew A.
;
Williams, Brent D.
;
Tangari, Andrea …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10003965754
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