The strategic role of the sales force : perceptions of senior sales executives
William L. Cron; Artur Baldauf; Thomas W. Leigh; Samuel Grossenbacher
| Year of publication: |
2014
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|---|---|
| Authors: | Cron, William L. ; Baldauf, Artur ; Leigh, Thomas W. ; Grossenbacher, Samuel |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 5, p. 471-489
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| Subject: | Mental models | Repertory grid technique | Sales force resources and capabilities | Resource-based view | Chief sales officers | Ressourcenorientierter Ansatz | Verkaufspersonal | Salespeople | Verkauf | Selling | Führungskräfte | Managers | Strategisches Management | Strategic management | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417563