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subject:"Marketingmanagement"
~language:"eng"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Marketingmanagement
Advertising
Brand
Marketing management
116
Consumer behaviour
20
Konsumentenverhalten
20
Marketing
18
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16
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16
USA
14
United States
14
Deutschland
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13
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12
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12
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8
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8
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6
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6
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6
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6
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5
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5
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5
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6,640
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1,327
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461
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461
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401
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401
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382
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351
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318
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315
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287
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287
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204
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153
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121
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118
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103
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100
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84
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84
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80
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60
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60
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35
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35
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31
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28
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21
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5
Kerin, Roger A.
5
Rudelius, William
5
Albers, Sönke
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1
Anderl, Eva Maria
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Cross, James Clinton
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1
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1
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1
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1
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1
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1
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1
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1
Greenley, Gordon E.
1
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1
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Eric Cuvillier <Firma>
1
Helmut-Schmidt-Universität
1
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3
Acta Universitatis Oeconomicae Helsingiensis / A
2
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2
Edition Wissenschaft Apprimus
2
Hamburger Schriften zur Marketingforschung
2
Applied Marketing Science /Angewandte Marketingforschung
1
Apprimus Edition Wissenschaft
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Dissertation.de
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
Doctoral thesis / Luleå University of Technology
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Europäische Hochschulschriften / 5
1
Familienunternehmen und KMU
1
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research
1
Gabler research / applied marketing science/Angewandte Marketingforschung
1
International rural development
1
International series in operations research & management science
1
JIBS dissertation series / Jönköping International Business School
1
Journal of marketing
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Markt- und Unternehmensentwicklung
1
McGraw-Hill Irwin series in marketing
1
McGraw-Hill marketing series
1
McGraw-Hill/Irwin series in marketing
1
PhD series / Copenhagen Business School
1
Progress in economics research
1
Research
1
Schriften zu Marketing und Handel
1
Schriften, Materialien und Arbeitspapiere / Fachhochschule Bochum, Fachbereich Wirtschaft : wirtschaftswissenschaftliche Schriftenreihe
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe Strategisches Management
1
Schriftenreihe des zeb
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ECONIS (ZBW)
123
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1
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
Saved in:
3
Preventing motivated defense behavior against market research insights : an experimental study on managerial decision behavior
Eberharter, Jasmin
-
2015
Persistent link: https://www.econbiz.de/10010510830
Saved in:
4
Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie
-
2015
Persistent link: https://www.econbiz.de/10010478550
Saved in:
5
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
6
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
-
2014
Persistent link: https://www.econbiz.de/10010439279
Saved in:
7
Determinants of successful luxury brand management in turbulent times
Klarmann, Christiane
-
2014
Persistent link: https://www.econbiz.de/10010374692
Saved in:
8
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
9
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
-
2018
Persistent link: https://www.econbiz.de/10011719048
Saved in:
10
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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