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subject:"Marketingmanagement"
~language:"und"
~subject:"Meinungsforschung"
~subject:"Werbeplanung"
~type_genre:"Nachschlagewerk"
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Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
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1996
Persistent link: https://www.econbiz.de/10000920445
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