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subject:"Marketingmanagement"
~person:"Atristain Suarez, Connie"
~person:"Urde, Mats"
~type_genre:"Book section"
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Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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Brand and market oriented positioning
Urde, Mats
;
Koch, Christian
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 351-371)
.
2012
Persistent link: https://www.econbiz.de/10010196299
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