Leveraging strategic planning to navigate volatile environments
Year of publication: |
2023
|
---|---|
Authors: | Murillo, Enrique ; Atristain Suarez, Connie |
Published in: |
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy. - Cham : Springer Nature Switzerland, ISBN 978-3-031-41386-5. - 2023, p. 189-217
|
Subject: | Brand promise | Corporate visual identity | Higher Education Institutions | Marketing strategy | Strategic planning process | Strategisches Management | Strategic management | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Markenführung | Brand management | Unternehmensplanung | Corporate planning |
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