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subject:"Marketingmanagement"
~person:"Balmer, John M. T."
~source:"econis"
~subject:"Innovationsmanagement"
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Marketingmanagement
Innovationsmanagement
Marketing management
21
Corporate culture
17
Unternehmenskultur
17
Corporate reputation
14
Firmenimage
14
Brand architecture
11
Markenarchitektur
11
Public relations
7
Öffentlichkeitsarbeit
7
Brand management
6
Markenführung
6
Marketing
6
corporate marketing
4
Großbritannien
3
United Kingdom
3
Business ethics
2
Case study
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate heritage
2
Corporate heritage identity
2
Corporate identity
2
Corporate marketing
2
Corporate social responsibility
2
Cultural heritage
2
Kulturgüter
2
Qualitative research
2
Schweden
2
Sweden
2
Unternehmensethik
2
brand orientation
2
BP Plc <London>
1
Bausparkasse
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Building society
1
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Article
17
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4
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Article in journal
18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Aufsatz im Buch
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Language
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English
21
Author
All
Balmer, John M. T.
Kotler, Philip
98
Bruhn, Manfred
88
Meffert, Heribert
69
Homburg, Christian
67
Pepels, Werner
48
Sheth, Jagdish N.
41
Keller, Kevin Lane
39
Kirchgeorg, Manfred
38
Kumar, V.
38
Backhaus, Klaus
34
Esch, Franz-Rudolf
34
Tomczak, Torsten
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kleinaltenkamp, Michael
30
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Burmann, Christoph
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
O'Cass, Aron
24
Fritz, Wolfgang
22
Melewar, T. C.
22
Reinecke, Sven
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
McDonald, Malcolm
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Belz, Christian
20
Hult, G. Tomas M.
20
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Published in...
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European journal of marketing : EJM
5
The journal of brand management : an international journal
4
Corporate communications : an international journal
3
Journal of business ethics : JOBE
2
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of general management
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
7
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
8
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
9
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
10
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
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