Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent brand proponent
John M. T. Balmer
| Year of publication: |
2014
|
|---|---|
| Authors: | Balmer, John M. T. |
| Other Persons: | Olins, Wally (honouree) |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 6, p. 459-468
|
| Subject: | brands | corporate brand | corporate marketing | corporate identity | corporate personality | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Festschrift ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423879