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subject:"Marketingmanagement"
~person:"Baumgarth, Carsten"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
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Marketingmanagement
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113
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113
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34
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Baumgarth, Carsten
Sarkar, Abhigyan
Urde, Mats
Keller, Kevin Lane
36
Melewar, T. C.
27
Burmann, Christoph
22
De Chernatony, Leslie
21
Phau, Ian
20
Esch, Franz-Rudolf
19
Fournier, Susan
19
Ko, Eunju
17
Bang, Nguyen
16
Dawes, John
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Fetscherin, Marc
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Loureiro, Sandra Maria Correia
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Diamantopoulos, Adamantios
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Pitt, Leyland F.
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Trinh, Giang
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ECONIS (ZBW)
54
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
6
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
9
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
10
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
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