Fresh perspectives on brand management : editorial
Carsten Baumgarth, Dirk-Mario Boltz, Holger J. Schmidt, Stuart Roper
| Year of publication: |
2020
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|---|---|
| Authors: | Baumgarth, Carsten ; Boltz, Dirk-Mario ; Schmidt, Holger J. ; Roper, Stuart |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 11/12, p. 973-980
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| Subject: | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1824658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395417