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subject:"Marketingmanagement"
~person:"Chandon, Pierre"
~person:"Hartley, Steven W."
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
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Marketingmanagement
Advertising
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Marketing management
9
Marketing
5
Eating habit
4
Ernährungsverhalten
4
Advertising effects
2
Body weight
2
Food
2
Körpergewicht
2
Lebensmittel
2
Werbewirkung
2
Consumer behaviour
1
Ernährungsindustrie
1
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1
Food packaging
1
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1
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1
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1
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1
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1
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Product design
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Bibliography included
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9
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Chandon, Pierre
Hartley, Steven W.
Meffert, Heribert
21
Backhaus, Klaus
17
Drees, Norbert
16
Fritz, Wolfgang
13
Nufer, Gerd
12
Albers, Sönke
11
Bruhn, Manfred
11
Homburg, Christian
11
Kaiser, Harry M.
11
Unger, Fritz
10
Bauer, Hans H.
9
Huber, Frank
9
Wiedmann, Klaus-Peter
9
Kirchgeorg, Manfred
8
Tomczak, Torsten
8
Fuchs, Wolfgang
7
Burmann, Christoph
6
Fantapié Altobelli, Claudia
6
Hammann, Peter
6
Simon, Hermann
6
Brem, E.
5
Franses, Philip Hans
5
Kerin, Roger A.
5
Rudelius, William
5
Sander, Matthias
5
Smith, N. Craig
5
Voeth, Markus
5
Winkelmann, Peter
5
Ahlert, Dieter
4
Becker, Jochen
4
Benkenstein, Martin
4
Boulding, William
4
Busch, Rainer
4
Kay, Rosemarie
4
Krafft, Manfred
4
Kranzusch, Peter
4
Meyer, Jörn-Axel
4
Ormrod, Robert P.
4
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Faculty & research / Insead : working paper series
4
McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in marketing
1
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ECONIS (ZBW)
9
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1
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
-
2021
Persistent link: https://www.econbiz.de/10012431729
Saved in:
2
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
3
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
9
Health halos : how nutrition claims influence food consumption for overweight and normal weight people
Wansink, Brian
(
contributor
);
Chandon, Pierre
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364661
Saved in:
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