Marketing
Roger A. Kerin; Steven W. Hartley; Eric N. Berkowitz; William Rudelius
| Year of publication: |
2006 ; 8. ed., internat. ed
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Berkowitz, Eric N. ; Rudelius, William |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Extent: | XIVI, 733 S zahlr. Ill. u. graph. Darst 1 CD-ROM |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and indexes 0502 |
| ISBN: | 0-07-111608-7 ; 0-07-111609-5 ; 0-07-282888-9 ; 978-0-07-111609-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002479807