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subject:"Marketingmanagement"
~person:"Heller, Michael"
~person:"Hohn, Bettina"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Großbritannien
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Public relations
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United Kingdom
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Öffentlichkeitsarbeit
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Corporate culture
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Unternehmenskultur
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Marketing management
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Postal sector
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Postsektor
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1919-1937
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Brand architecture
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Brand management
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Business history
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Corporate communications
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Discourse theory
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Narrative Methode
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Unternehmensgeschichte
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company magazines
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corporate communications
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Heller, Michael
Hohn, Bettina
Balmer, John M. T.
5
Balmer, John M.T.
3
Kitchen, Philip J.
3
Pakura, Stefanie
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Business history
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European journal of marketing : EJM
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ECONIS (ZBW)
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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2
The development of integrated marketing communications at the British General Post Office, 1931-39
Heller, Michael
- In:
Business history
58
(
2016
)
7/8
,
pp. 1034-1054
Persistent link: https://www.econbiz.de/10011609495
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