"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Year of publication: |
2016
|
---|---|
Authors: | Heller, Michael |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 358-376
|
Subject: | History | Corporate identity | Public relations | Corporate communications | Marketing communications | Corporate branding | Öffentlichkeitsarbeit | Großbritannien | United Kingdom | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Markenarchitektur | Brand architecture | Postsektor | Postal sector |
-
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema, (2020)
-
Balmer, John M. T., (2013)
-
Balmer, John M. T., (2014)
- More ...
-
Work, income and stability: The late Victorian and Edwardian London male clerk revisited
Heller, Michael, (2008)
-
Freud on Madison Avenue: motivation research and subliminal advertising in America
Heller, Michael, (2010)
-
Salaries and promotion opportunities in the English banking industry, 1890-1936: a rejoinder
Heller, Michael, (2014)
- More ...