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subject:"Marketingmanagement"
~person:"Keller, Kevin Lane"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
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Marketingmanagement
Brand
Brand management
94
Markenführung
94
Brand image
46
Markenartikel
46
Markenimage
46
Consumer behaviour
44
Konsumentenverhalten
44
Marketing management
25
Beziehungsmarketing
13
Relationship marketing
13
Corporate reputation
10
Firmenimage
10
Emotion
9
Brand architecture
8
Markenarchitektur
8
Brand extension
7
Markenpolitik
7
Markentransfer
7
Strategisches Management
7
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5
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4
Corporate culture
4
Markenwert
4
Product management
4
Strategic management
4
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4
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4
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English
64
Author
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Keller, Kevin Lane
Sarkar, Abhigyan
Urde, Mats
Baumgarth, Carsten
28
Melewar, T. C.
27
Burmann, Christoph
22
De Chernatony, Leslie
21
Phau, Ian
20
Esch, Franz-Rudolf
19
Fournier, Susan
19
Ko, Eunju
17
Bang, Nguyen
16
Dawes, John
16
Fetscherin, Marc
16
Loureiro, Sandra Maria Correia
15
Bruhn, Manfred
14
Guzman, Francisco
14
Khan, Imran
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Foroudi, Pantea
13
Japutra, Arnold
13
Merrilees, Bill
13
Gupta, Suraksha
12
MacInnis, Deborah J.
12
Sharp, Byron
12
Kapferer, Jean-Noël
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Veloutsou, Cleopatra
11
Aaker, David A.
10
Abratt, Russell
10
Balmer, John M. T.
10
Bauer, Hans H.
10
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The journal of brand management : an international journal
7
The journal of product & brand management
5
Measuring and managing brands
3
The marketing review
3
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Qualitative market research : an international journal
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
European journal of marketing
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
IIM Bangalore Research Paper
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Society and business review
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
64
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64
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
6
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
10
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
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