The past, present, and future of brand research
Travis Tae Oh, Kevin Lane Keller, Scott A. Neslin, David J. Reibstein, Donald R. Lehmann
| Year of publication: |
2020
|
|---|---|
| Authors: | Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A. ; Reibstein, David J. ; Lehmann, Donald R. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 2/3, p. 151-162
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| Subject: | Brands | Branding | Brand research history | Brands and technology | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09524-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301429