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subject:"Marketingmanagement"
~subject:"Advertising"
~subject:"Brand"
~subject:"Wettbewerbsstrategie"
~type:"article"
~type_genre:"Bibliography included"
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Marketingmanagement
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Marketing management
4
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1
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1
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Jan S. Krulis-Randa
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of marketing
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Progress in economics research
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Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
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2
Customer related factors in partner selection, market orientation, and performances of international joint ventures in Taiwan
Pan, Frank F. C.
;
Hsu, Tsuen-ho
- In:
Progress in economics research
22
(
2011
),
pp. 39-60
Persistent link: https://www.econbiz.de/10009274021
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3
Strategisches Management : eine Analyse der Beiträge von Jan S. Krulis-Randa
Rühli, Edwin
- In:
Die Unternehmung : Swiss journal of business research …
45
(
1991
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10001106087
Saved in:
4
Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri
- In:
Journal of marketing
53
(
1989
)
2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
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