Customer related factors in partner selection, market orientation, and performances of international joint ventures in Taiwan
Year of publication: |
2011
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Authors: | Pan, Frank F. C. ; Hsu, Tsuen-ho |
Published in: |
Progress in economics research. - New York : Nova Science Publishers, ISSN 1549-1552, ZDB-ID 3092663-4. - Vol. 22.2011, p. 39-60
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Subject: | Joint Venture | Joint venture | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Taiwan |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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